Torr is an innovative food tech startup, aiming to challenge multi ingredient snacking categories with our breakthrough technology. Torr dreams, develops and produces snacks that serve a unique, tasty and much healthier bite.



Our unique tech enables us to compose real food ingredients together in a natural, healthier and better way. The solution is highly flexible, generating infinite opportunities to create all of the snacks we can dream of.


We believe in snacks that taste and feel like real food - you can appreciate in a glance and fall in love at first bite.


With links and ties that go back to the world’s best fine dining restaurants, we believe that our culinary imagination and heritage should take an essential part in the consumer every day snacking experience.


Roy has 20 years of experience in the CPG industry, holding a variety of roles within leading multinational companies, SodaStream VP commercial and MD in Mondelez to name a few. In his career, Roy has worked across multiple categories and geographies leading green field operations and turning them into successful and profitable multi million dollar business.

Roy Naaman

CEO & Co-founder

As a former fighter pilot who decided to become a chef, Gil’s passion for food is a lifetime mission. Gil combines culinary art with food science to create innovative, nutritious foods. In the last 11 years Gil has been involved in dozens of new food product developments in Israel, the US, Europe and China. As founder of Foodlab Consulting, and fueled by his strong entrepreneurship spirit, Gil is constantly seeking new products and ideas.

Gil De Picciotto

COO & Co-founder

Out of the mixer in his kitchen Yoel initiated a journey full of tastes and flavors, establishing the “Olivia” company, a leading sauce and spreads manufacturer in the Israeli market. Following an acquisition by Tnuva, Yoel joined the company as head of R&D. As a leading food scientist, he joined forces with Gil to establish Foodlab Consulting, as the perfect place to transform his customers' culinary dreams into something to chew on.

Yoel Benesh

CTO & Co- founder


For more info and details, please contact us.